Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.- Wikipedia
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Tips from the Social Media Marketing Experts:
How do you get more fans & followers?
- Promote through your offline marketing.Have a 'like' and/or 'follow' button on your website as well as sharing tools on each page.
- On Twitter having lots of followers may give you some credibility but its more important to get the right followers.Facebook- Organically, get people to interact.
- Run competitions and campaigns.
- Be sure to follow Facebook's Terms and Conditions. I have seen several prominent pages with strong followings shutdown for running and illegal competition.