Referrals are Warm LeadWhen developing your business through word of mouth marketing one of the biggest positives is that you have a warm lead. Trust in any business is huge. You want your client to feel that you do have the right product and the right information. When the client has been referred to you by someone that they trust, they are more likely to trust you, the first time.
Asking for Referrals is NOT BeggingBusinesses are built by good word of mouth. Encouraging your clients to refer their friends and family is not the same as begging them. Chances are you have a service that many people need. When you get your happy clients to tell their friends, who are also looking for the service you provide, this is part of your marketing. Much of your business can come from referrals, so, how are you generating them?
One positive strategy to get people talking about you is to put it into your marketing. Talk about a time when someone was referred to you and then that same person referred someone else. Show people that there is a chain reaction of happy clients. They will trust you, and be encouraged to spread the word.
Networking on a Business ScaleWord of mouth marketing is customers talking to customers. Anytime you have a connection that can lead to business; that is your network. Do you work with other vendors that can refer you? Do you work with vendors that you can refer? The more people that are connected the more opportunities will arise.
You Can’t Prevent Everything
Positive word of mouth marketing is wonderful. However, there will always be the other side of that. As a business owner you need to know what people are saying about your business. What negative aspects are popping up? This is why it is important to follow up. After someone has worked with you, how do they feel, are they happy? Search the internet to see if there are complaints about your business.
If there is negative word of mouth about you, you may not be able to remove it. However, how you handle it can make all the difference. Contact those who have had an issue. How can you rise to the challenge and turn them into a happy customer? Remember, if people like something they may tell three people. Alternatively, if people hate something they may tell everyone who will listen.
Follow Your Demographic
Talk to the customers who you want to refer people for you. What social media do they use? If you find they are on Facebook all the time but you have spent your marketing budget on Twitter then you will want to change your focus. You are relying on the people who rely on you and this is why you want your budget to fit their styles. If you end up saving money, great, funnel that back into your product.
Listen to the whole discussion in Episode #6 of the WMA Podcast.