Internet Marketing topics categorised into the components of an internet marketing plan:
- Define Objectives & Goals
- Record Existing Knowledge
- Customer Knowledge
- Competitor Knowledge
- Product Knowledge
- Industry Knowledge
- Research
- Baseline Research
- Offline
- Existing Online
- Competitor Research
- Competitor Relevancy Analysis
- Benefits Analysis
- Pricing Analysis
- Content Analysis
- Targeted Search Term Analysis
- Search Engine Optimisation Analysis
- Technology/Tool Analysis
- Usability Testing
- Functionality Analysis
- Overall Strategy Analysis
- Keyword (market) Research
- Keyword Relevancy Analysis
- Keyword Traffic Analysis
- Keyword Competition Analysis
- Keyword Commerciality Analysis
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Determine Strategies
- Keyword Strategy
- Unique Selling Point (UPS) Strategy
- Conversion Strategy
- Technology & Development Strategy
- Traffic Strategy
- Design, Development & Implementation
- Content
- Copy (Articles & Information)
- Call to Action
- Multimedia (Images & Videos)
- Features
- Social (Web 2.0)
- Ratings and reviews
- Social Sharing
- Facebook Connect
- Email Capturing
- Analytics
- Conversion Funnel
- Conversion Tracking
- Onsite SEO
- Usability & Accessibility
- Technology
- Web Properties
- Website
- Social Media
- Social Networks
- Blogs
- Email Marketing Campaign
- Other Pages
- Google Place page
- Onsite
- Scripts
- Coding
- Content Management System (CMS)
- Back End
- Hosting
- Domain Name
- Support
- Structure
- Navigation
- Layout
- Design
- Look & Feel
- Testing & Improving
- Increase Traffic
- Organic Search Engine
- Offsite SEO (Link Building)
- Editorial Accumulation
- Manual Suggestion and Approval
- Self Created, Non Editorial
- Paid Links (followed)
- Refferral
- Paid
- Pay Per Click (PPC)
- Google Adwords
- Facebook Ads
- Affiliate Marketing
- Display
- Sponsorship
- Paid Directory Listing
- Unpaid
- Social Sharing & Linking
- Websites
- Directories
- Syndication
- Email Signatures
- Direct
- Book Marking
- Home Paging
- Branding
- Offline Promotion
- Record/ Monitor
- Analytics
- Conversions
- Problems
- Increase Conversions
- More Research
- More Development
- More Traffic
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