Website Usability Basics

Website usability refers to how easy it is for your target customers to use your website. Improving usability can lead to visitors staying on the site longer and viewing more pages and increasing your conversions.

Testing Website Usability

You can test a website's usability by doing user testing. All you need is 5 representative users, a computer and a notebook. Ask the users to do simple tasks on the website you want to test and make notes of where they do well and where they have trouble. It is especially important to do user testing before and throughout a website re/design. (more information on user testing).


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