Facebook Strategy- IMA

I've been struggling to come up with a strategy for the Internet Marketing Adelaide Facebook Page that will help achieve my objectives. I wanted to make it a place where people would come and ask questions and others would answer them to create a centre of knowledge and information. I have just decided that this exactly what I will do but I will create another page specially for it.

The new page is called Internet Marketing Advice. It will not be linked to this website or any other website officially as I want to encourage internet marketing experts to post and share their knowledge without fear that they are helping to pad someone else's pockets. So its going to be a stand alone page administered by me, to achieve my objectives. Here are some of the features I've planned so far:
  • Custom landing page/tab for non-fans to encourage them to 'like' the page and join the conversation by asking a question and/or answering a question
  • 'Experts Panel' page/tab featuring Adelaide internet marketing and website experts who are regular contributors. The page will include of photo of each expert along with a short bio and link to their website.
  • Weekly/monthly feature called 'Top Contributors,' with several categories such as 'Best Question,' 'Best Link,' 'Best Advice' etc. The top contributors will be promoted through photos, notes, updates and tagging.
I anticipate this facebook page will help achieve all 5 of my objectives. The conversions I will be looking for and tracking are:
  • Someone clicks through to my website, portfolio or linkedin profile from the Experts Panel
  • Someone clicks through to another expert's website or other linked pages
  • An internet marketing, marketing or business professional meets and networks with me via the facebook page- might be a little difficult to track
  • The number of likes, comments, posts and interactions grows and remains healthy
[This article is part of the Internet Marketing Adelaide Case Study. See the latest articles in the case study here or head over to the case study index for all the articles.]

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