Facebook Marketing Adelaide

Posted on Thursday, February 3, 2011 by

Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. As of January 2011, Facebook has more than 600 million active users.- Wikipedia

Facebook Marketing is any use of Facebook for marketing.


Top posts on this subject:



Posted in | Leave a comment

Email Marketing Adelaide

by

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.- Wikipedia


My top posts on this subject:



Posted in | Leave a comment

Conversion Optimisation Adelaide

by

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.- Wikipedia

Recommended Conversion Optimisation Providers in Adelaide:

See all recommended of Adelaide's recommended Internet Marketers in our directory.

Our top posts on this subject:



Posted in | Leave a comment

Affiliate Marketing Adelaide

by

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.- Wikipedia



My top posts on this subject:



Posted in | Leave a comment

Media Mouse Company Profile

Posted on Wednesday, February 2, 2011 by


Company Name: Media Mouse
Founded: 2004
Key Personnel: Ian Reilley (Director)
Products/ Services: SEO, website conversion optimization, website design, Affiliate marketing
Specialty: Conversion Optimisation
Price Range: Varies depending on client needs.
Guarantee: Your business will be on Page 1 on Google for your business type. (Guarantee Terms)
Clients: Wall Street Journal, Singapore Airlines, Paypal, Disney


Contact Details


Address: 99 King William Road, Unley, SA 5061 Australia.
PO BOX 511, Unley, SA 5061 Australia
Email: info@media-mouse.com
Phone: +61 8 8172 1757
Fax: +61 8 8271 7541

Sources: media-mouse.com, Interview with Ian Reilley (Dec 9th 2010).



Posted in | Leave a comment

Keyword Research- Superplay

by

The process and results of keyword research and analysis done for the Superplay case study.


The keyword research conducted for this project has been compiled into a Google docs spreadsheet available here: Superplay Keyword Research

Methodology
  1. Open Google's Adwords Keyword Tool
  2. Click on 'Advanced Options' and select Australia instead of the US
  3. Type in 'Play Cafe Adelaide' and transfer the data into a new spreadsheet tab
  4. Type in 'Childrens Parties Adelaide' and transfer the data into a new tab
  5. Prune the irrelevant terms and the monthly data columns
  6. Collect all the terms from the two tabs that include the word 'Adelaide' and move them into a list in another tab
  7. Create an 'SEO Score' for each term by dividing the local monthly searches by the competition
  8. Order the terms in each tab by SEO Score, from largest to smallest
  9. Highlight the most relevant terms in yellow
  10. Group terms made up of the same or very similar words by drawing a box around them
  11. List the top groups of terms for each tab on the results tab
  12. Highlight the groups of terms in yellow that you are going to target

Results

The terms the research showed we should target are highlighted in yellow on the results page with preference given to those closer to the top. I discarded some of the terms on the results page as I thought they were too general and too competitive for a new website to have a chance ranking for.

[This article is part of the Superplay Cafe Case Study. See the latest articles in the case study here or head over to the case study index for all the articles.]



Posted in , | Leave a comment

Web Development & Design Basics

Posted on Tuesday, February 1, 2011 by

The steps for creating the web properties that will deliver the content to your visitors and drive them to convert into customers. Content should always be put before design.


The five basics steps of development are:
  1. Content
  2. Technology
  3. Structure
  4. Design
  5. Test & Improve
The order of the steps indicates the order they should be done in as well as a rough guide to the importance of each step. For instance, Content is always more important than design.

Content

Web content includes:
  • Articles
  • Headings
  • Tag lines
  • Multimedia
  • Information
  • Onsite SEO
  • Usability
  • Analytics
You should start developing content early as it can be quite time consuming.

Technology

This is the technology that will house and deliver your content to your market. Included in this step is determining which web properties you want to develop eg. Website, Facebook Page, Google Place Page etc.

Structure

The structure of the content is an important step which should be considered as the content is being developed. It encompasses the structure and layout of each page and the structure of all the pages. It also includes the navigation system through which the different pages are accessed.

Design

Design is the look and feel of the website. The design should work with the technology to highlight and enhance the content.

Test & Improve

This step is an ongoing one which should be revisited often. Conversion optimisation relies on continually testing and improving the web properties so that more visitors convert.

Testing involves:
  • Usability & Accessibility testing
  • Cross Browser Testing (Internet Explorer, Chrome, Firefox, Opera, Safari)
  • Cross OS Testing (Mac, Windows, Linux)
  • Cross Device Testing (Desktop, Laptop, Netbook, Smart Phone, Tablet)



Posted in , | Leave a comment