Showing posts with label Internet Marketing Planning and Strategy. Show all posts

Internet Marketing Plan Adelaide

Posted on Thursday, February 3, 2011 by

Before starting any internet marketing activities you should do the appropriate research and come up with a strategy and plan that will achieve your goals and give you the best return for your time and investment.


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Objectives & Strategies for Superplay

Posted on Wednesday, January 26, 2011 by

An outline of the objectives, and strategies to achieve those objectives, for the Superplay Cafe project.


About the Business

The Superplay Cafe is an indoor play centre and cafe located at Mount Barker in the Adelaide Hills. The play cafe is open every day from 9:30am till 5:00pm. Children pay a fee upon entry and may stay as long as they like. Parents and caregivers enter for free. The cafe offers drinks, snacks and light meals, including a kids menu and healthy options are available. They also specialise in kids parties and the facilities can be hired out for private functions, fundraisers and community events. More details here.

The objectives for the internet marketing of the business are:
  • Increase the customers coming to the play cafe
  • Increase the party and function bookings
The strategies we devised to achieve the objectives are as follows:
  • Create a website optimised for local search engine traffic
  • Create a Google Places page and encourage reviews
  • Create a Facebook page to keep in touch with existing customers, attract new customers and to advertise the kids parties and functions packages and options
  • Create a blog to advertise the kids parties and functions packages and options
  • Collect email addresses to eventually start an email newsletter to maintain relationship with existing customers and encourage party and function bookings
[This article is part of the Superplay Cafe Case Study. See the latest articles in the case study here or head over to the case study index for all the articles.]



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My Objectives and Strategy

Posted on Sunday, January 2, 2011 by

I'm now about a month into the Internet Marketing Adelaide project and I thought it was time I redefined my objectives, as I think they have changed a bit, updated the mission statement and developed a strategy and internet marketing plan for moving forward.


Personal Objectives
  • Get a job in the Internet Marketing field in Adelaide
  • Further my internet marketing knowledge
  • Network with internet marketing professionals in Adelaide
Blog & Community Objectives
  • Promote the internet marketing talent we have in South Australia to local, interstate and international businesses
  • Collect, promote and share research, information and advice from Adelaide's internet marketing professionals
Strategy
  • Build a portfolio page and encourage blog visitors (including prospective employers) to look at it
  • Do some probono and freelance website and internet marketing work to build my portfolio and reputation
  • Continue to research and write articles about internet marketing and related subjects
  • Conduct experiments and learn by doing- record everything to further my understanding of analytics and ROI
  • Join the conversation about internet marketing on blogs, forums and social media sites to build my and my blog's reputation
  • Attend local networking events then reconnect with people on social media sites and linkedin
  • Continue to interview local internet marketing professionals and other knowledgeable people and use their advice and information in my articles
  • Get more traffic from Search Engines, back links and promotions

I'll come up with a Marketing Plan in my next article in this case study



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Mission Statement

Posted on Friday, December 3, 2010 by

To educate myself and others about internet marketing and to help grow the internet marketing industry in Adelaide, South Australia.

My Objectives

  1. Get a job in the Internet Marketing field in Adelaide
  2. Further my internet marketing knowledge
  3. Network with internet marketing professionals in Adelaide
  4. Promote the internet marketing talent we have in South Australia to local, interstate and international businesses
  5. Collect, promote and share research, information and advice from Adelaide's internet marketing professionals
Read about my objectives and strategies in my Internet Marketing Plan.



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